Copywriting Headlines: 10 Ways to Grab Attention (+ Headlines Swipefile)

As a content creator, you want your headlines to be eye-catching and engaging.

A headline that is well-written can mean the difference between a reader clicking on your article or scrolling past it.

In this blog post, I'll share 10 tips to help you write headlines that grab attention and hold it + give you my 50 headline swipefile for free.

1. Be Specific and Clear

Vagueness in your headlines can leave readers guessing, but specificity can give them an idea of what they can expect from your article. For example, "5 Surprising Benefits of Meditation" is a more specific headline than "Meditation: The Benefits."

2. Use Numbers

Lists are a popular way to organize information and using numbers in your headline makes it easy for readers to see how much content they can expect. For example, "10 Secrets to Achieving Your Goals" is more attention-grabbing than "Secrets to Achieving Your Goals."

3. Use Power Words

Words like "amazing," "incredible," and "unbelievable" pack a punch and can make your headline more exciting. For example, "The Incredible Benefits of Yoga" is more attention-grabbing than "The Benefits of Yoga."

4. Ask a Question

Questions grab attention because they make readers think. For example, "What is the Secret to Achieving Your Dreams?" is more attention-grabbing than "The Secret to Achieving Your Dreams."

5. Use Surprising or Shocking Information

If you have a headline that makes people stop and think, "Wait, what?!" then you're on the right track. For example, "The Surprising Link Between Sleep and Weight Loss" is more attention-grabbing than "The Link Between Sleep and Weight Loss."

6. Use Phrases That Resonate

Phrases like "You won't believe what happened next" or "The secret to XYZ" can be attention-grabbing and make people want to read more. For example, "The Secret to Achieving Your Dreams: You Won't Believe What Happened Next" is more attention-grabbing than "Achieving Your Dreams."

7. Use Keywords

If you know the words or phrases your audience is searching for, use them in your headline to make it more searchable. For example, "The Best Yoga Poses for Stress Relief" is more searchable than "Relieving Stress through Yoga."‍

8. Be Concise

The shorter your headline, the more likely it is that people will read it. Try to keep it under 10 words if you can. For example, "The Benefits of Meditation" is more concise than "Discovering the Surprising Benefits of Meditation."‍

9. Use Humor

If you can make people laugh, they'll be more likely to keep reading. Just make sure your humor is appropriate for your audience. For example, "Why Meditation is Like a Vacation for Your Mind" is a humorous and attention-grabbing headline.

10. Test Different Headlines

Not sure which headline will work best? Try out a few options and see which one gets the most attention. For example, you can try "The Surprising Benefits of Meditation" and "5 Reasons Why Meditation is Good for You" to see which one gets more clicks.

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11. Grab This Headline Swipefile

To help you get started, here's a swipefile of 50 different headline formats (with examples for each)!

Grab the template for free here: https://share-docs.clickup.com/8405925/d/h/80gx5-6280/9727f6969be2ed5

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Final Takeaway

Writing headlines that grab attention and hold it is an important aspect of content creation. By being specific, using numbers, power words, questions, surprising information, catchy phrases, keywords, being concise, using humor, and testing different headlines, you can write headlines that engage and captivate your audience.