3 Ways to Take Your CTAs From "Meh" to "Hell, yes!"

Your audience is bombarded with a gazillion calls to action each day.

Sign up. 😴

Learn more. 😩

Buy now. 🥱

And they're boring.

With just a little more creativity, you can make your CTAs stand out more than 99% of the others on the web.

So here are a few easy ways to flip those bland, predictable calls to action into ones your customers can't resist.

Highlight the value ⚡

People buy outcomes and benefits, not products.

Frame the action as an outcome or benefit they are accessing, rather than a product.

Examples:

• Submit ➝ Get My Free Ebook

• Subscribe ➝ Send Weekly Tips to My Inbox

• Browse Sale ➝ Get 10% Off

• Get Started ➝ Start FREE

• Learn More ➝ Show Me How

Add flare/friendly tone 🤠

An easy way to make your CTAs more inviting is… to make them more inviting.

Tone, word choice, and relatable phrases make your customers feel like you "get them."

Examples:

• Sign me up ➝ Beam me up, Scotty!

• Shop ➝ Show me the deals!

• Download ➝ Send it to me

• Learn more - Show me how

• Abandoned cart ➝ Finish my order

• Returning customer ➝ I’m ready for more goodies

Eliminate buyer apprehension with CTA microcopy 🎯

Before taking any action, your customers experience buyer apprehension.

You can address buyer apprehensions by adding a little bit of text around or near your CTAs.

What if it cost too much? ➝ It’s free!

Will I have to add payment details? ➝ No credit card required.

Does it take too long? ➝ One day shipping, 30-second signup.

Do other people like it? ➝ 10,000+ 5-star reviews

What if I don’t like it? ➝ Money back guarantee

Final Takeaways

Your CTAs don't have to be boring.

With just a little bit of creativity, you can transform your CTAs from just a button to another tool to highlight value, personalization, personality, and address buyer apprehensions.