Writing Guides

Writing and content guides for landing pages, emails, ad campaigns, and everything in between.

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3 Ways to Take Your CTAs From "Meh" to "Hell, yes!"

3 Ways to Take Your CTAs From "Meh" to "Hell, yes!"

Greg Swan
Greg Swan
WorkflowsWorkflows
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3 Copywriting Frameworks That Simplify Persuasion

3 Copywriting Frameworks That Simplify Persuasion

Greg Swan
Greg Swan
Writing GuidesWriting Guides
5 Ways to Write Killer Headlines That Grab Attention

5 Ways to Write Killer Headlines That Grab Attention

Greg Swan
Greg Swan
Writing GuidesWriting Guides
10 Simple Rules for a Systematic Approach to Writing Great Copy

10 Simple Rules for a Systematic Approach to Writing Great Copy

Greg Swan
Greg Swan
Writing GuidesWriting Guides
Write Like a Friend, Not a Robot: How to Chat Up Your Readers with Conversational Copy

Write Like a Friend, Not a Robot: How to Chat Up Your Readers with Conversational Copy

Greg Swan
Greg Swan
Writing GuidesWriting Guides
Copywriting Headlines: 10 Ways to Grab Attention (+ Headlines Swipefile)

Copywriting Headlines: 10 Ways to Grab Attention (+ Headlines Swipefile)

Greg Swan
Greg Swan